Welcome to the next issue of Marketing Playground.
Marketing is ever-changing with advancements in technology, culture, and current events. This month, we’re going to explore some of the most impactful trends shaping marketing today and discuss strategies for harnessing their power to achieve success. The purpose of this newsletter is to educate and inspire professionals on the evolving landscape My goal: let’s approach the topic like a kid at a playground — curious and excited to explore. Let’s play.
We must stay abreast of the latest marketing trends = don’t become a dinosaur. It’s crucial to identify and leverage emerging trends that have the potential to reshape the marketing landscape. You maintain your competitive edge and drive business forward when you stay up to date.
Here are just a few of the many recent developments in marketing that you might want to integrate into your marketing strategy.
Artificial Intelligence (AI)
AI makes it possible to analyze vast amounts of data to understand customer preferences, deliver highly targeted marketing, create large quantities of content, and assist with research.
About 64% of businesses expect AI to increase their productivity. (Forbes Advisor)
Interactive Content
Interactive content such as quizzes, polls, and augmented reality experiences have emerged as a powerful tool for encouraging active participation and immersing users in brand storytelling .
Interactive content demonstrates ~53% higher engagement than static content. (Mediafly)
Purpose-Driven Marketing
Marketing that aligns a brand’s values with social or environmental causes has gained traction as consumers prioritize sustainability, diversity, and corporate responsibility
Globally, 57% of customers have stated they are more loyal to brands that commit to addressing social inequity. (Deloitte)
Voice-Search Optimization
Adapt content to align with conversational queries and optimize for long-tail keywords to make it voice-search-friendly as voice-enabled devices and virtual assistants become more common
In 2021, 50% of all searches were voice searches. (LinkedIn)
We know the value of a strategy refresh
One of the many services we offer to our clients is the development of strategic marketing plans. To help our clients develop the best strategy that meets their needs, we make sure we’re always keeping ahead of current marketing trends and looking for new ways to reach our clients’ target market.
Remember, change is inevitable; growth is not. Decide to stay curious and learn as much as you can about the trends and future of marketing. You’ll stay a step ahead of the rest when you do.
Until next time, thanks for coming out to play.